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‘Is Your Boiler Behaving Badly?’ Landing Page
For this project, I wanted to build a nostalgic homage to an absolute classic of British television: the 2001 ‘Is Your Boiler Behaving Badly?’ energy efficiency Public Information Film.
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Manchester Hotels Booking Pages
I put these hotel landing pages together as a spec project to flex some design muscles and experiment with how different UI styles can completely change the “vibe” of a brand. Since these aren’t real hotels, I had the freedom to ignore strict corporate guidelines and focus entirely on creating immersive, character-driven experiences. Manchester provided…
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“Sister” – The Mysterious Face of Just a Shop, Sir
Sister began as the mysterious line-drawn woman in the Just a Shop, Sir logo, but quickly became something much more useful: a character who could carry the whole tone of the brand. Just a Shop, Sir was never meant to feel like a standard collectables shop. It needed that odd little spark — British, curious,…
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Values with Personality for How About This? Group
A values statement designed to feel human, not corporate. Shows how I use tone, layout, and brand voice to communicate meaning without waffle.
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Developing Tools For the Biggest Shows on TV
ITV was a fast-moving environment where the systems behind the scenes had to support huge volumes of content, people and production workflows without slowing anything down.
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Creating a YouTube Channel with Theme Park Portal
Concept and structure for a YouTube channel about theme park history, design, and stories. Shows how I turn niche knowledge into clear content formats people can actually follow.
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Rules of Acquisition – A Ferengi Profiteering Game
A playful mini-game inspired by Star Trek’s most profit-obsessed species. Shows my love of systems, constraints, and building weird little experiences that still make sense.
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Pawfect Pet Pals – Volume 01 – Illustrations for Designers
A cohesive illustration pack designed to drop straight into other people’s projects. Shows character design, consistency, and how I package creative work as a usable product.
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Revolutionizing Recruitment at Sainsbury’s
Part of a large-scale recruitment transformation, turning complex HR change into something usable. Shows product thinking at enterprise scale: systems, stakeholders, and clarity under pressure.
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Much Gay Custom Fashion Design
A Shopify build exploring how a bold message becomes a sellable product and brand. Shows e-commerce fundamentals with personality: clear structure, strong voice, minimal fuss.
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