Oh, Hello There...

I’m Luke Dunsmore, a creator, problem-solver, and relentless tinkerer of ideas. My work spans across retail, technology, and digital content—often blending all three in unexpected ways.

As the founder of How About This? Group, I develop projects that range from steampunk-inspired collectables e-commerce to satirical theme park merchandise to open-source tech tools. If there’s an unconventional idea waiting to be explored, I’m usually the one seeing where it leads.

I have a background in e-commerce, digital assets, and community-driven projects, but I’m just as interested in the human side of business—what makes people curious, what makes them laugh, and what keeps them coming back for more. My goal is to create things that people enjoy, whether that’s a well-crafted product, a clever piece of software, or an experience that sticks with them.

This site is a home for the various things I build, write, and experiment with. If you’re interested in working together, have an idea to share, or just want to chat about something odd and interesting, I’d love to hear from you.